Services

B2B SEO & AEO: SEARCH VISIBILITY 
BUILT FOR PIPELINE

10cubed helps B2B companies get found by buyers in Google and in AI answers from ChatGPT, Gemini and the tools your buyers use to research. We run search engine optimization (SEO) and answer engine optimization (AEO) as part of your growth strategy, so visibility turns into qualified pipeline, not just rankings.

Our Approach

Map Demand

We find out how your buyers search and what they ask AI tools, then decide which topics are worth winning because they lead to pipeline.

Strengthen Content

We build and improve the pages that answer those questions clearly, so search engines rank them and AI answer engines can understand and cite them.

Improve Structure

We fix the technical and structural issues that hold good content back: crawlability, speed, site architecture and on-page signals.

Track & Adjust

We track rankings, search behavior, AI visibility and the leads organic search produces, then shift effort toward what's working.

B2B Search Now Happens in Two Places

Your buyers still use Google. More and more, they also ask ChatGPT, Gemini and other AI tools to explain a problem, compare vendors and build a shortlist. Visibility now means showing up in both.

10cubed is a B2B marketing agency that runs SEO and AEO alongside strategy, content and advertising. We work best with companies whose marketing teams are small or stretched, and we judge the work by one standard: does it bring in qualified pipeline? Pipeline, not promises.

Who This Is For (And Who It Isn't)

A good fit is the fastest way to good results, so here is ours, plainly.

A strong fit if you are:

Probably not a fit if you:

What B2B SEO and AEO Covers


B2B SEO is different from consumer SEO. Search volumes are smaller, buying committees are bigger, and one good-fit lead can be worth more than thousands of visits. So the work starts with your buyers and your pipeline, not with a keyword tool. Here is what it includes.

Map demand: how your buyers search and what they ask AI

We research the searches and questions your buyers use at each stage, from naming a problem to comparing vendors. We look at where you show up today in Google and in AI answers, where competitors show up instead, and which topics connect to real buying intent. The output is a prioritized list of topics and pages, tied to the business you want more of.

Strengthen content

We improve the pages you already have and plan the ones you're missing. That means clear, specific answers, consistent language about what you do and who you serve, and pages built to convert a visitor into a conversation. Our content and copywriting team writes and edits, so recommendations don't sit in a spreadsheet waiting for someone with time.

Improve site structure and technical foundations

Good content underperforms on a site that is hard to crawl, slow or poorly organized. We find and fix the technical issues that matter: indexing, site architecture, internal linking, page speed, structured data and on-page signals. We explain each fix in plain terms and prioritize by impact, not by the length of an audit.

Track and adjust

We track rankings, search behavior, visibility in AI answers for the questions that matter to you, and the leads organic search produces. Then we move effort toward what is working. Search and AI tools change fast. A plan that doesn't adjust falls behind.

Connected to the rest of your marketing

SEO works best when it isn't a separate project. Because 10cubed also handles digital marketing strategy, content and advertising, search shares the same buyer research, messaging and goals as everything else you run. What we learn in search informs your ads and content, and the reverse.

How AI Search Changes What You Should Buy

SEO earns your pages a place in search results. AEO makes your expertise easy for AI answer engines to understand, trust and cite when a buyer asks a question. AEO builds on SEO. It does not replace it: the same strong pages, clear site and outside reputation feed both.

What changes is what an agency should actually do for you. In practice, AEO adds work that classic SEO packages often skip:

How 10cubed frames the difference between SEO and AEO. AI search behavior changes quickly, so we review this regularly.
Area SEO focuses on AEO adds
Goal Ranking pages for searches Being named and cited in AI answers
Content Pages matched to search intent Clear, direct answers AI tools can lift and attribute
Your brand Keywords and page relevance Consistent descriptions of who you are, what you do and who you serve
Authority Links to your site Mentions and reviews across sources AI tools draw on
Tracking Rankings, clicks, traffic Presence in AI answers for a set list of buyer questions


When you talk to any agency about AEO, ask what they will change on your site and how they will track AI visibility. If the answer is a new name for the same SEO package, keep looking.

Want the background first? Read our guide to AEO and GEO for B2B companies, including a 30-day starting point.

What Working With Us Looks Like

Every engagement is led by a senior marketer who stays involved, not handed off after the kickoff. The work follows four phases.

What you'll need from your side: a point person who can answer questions and approve content, access to your website and analytics, and a line into sales so we can connect search to real conversations.

Not Sure Where You Stand in Search and AI Answers?

Start with a conversation. We'll talk through how your buyers search, where you show up today and whether SEO and AEO are the right next step for you.

Let's Talk

How We Measure It

Rankings and traffic are signs of progress, not the goal. We report on three levels, so you can see early movement without confusing it for results.

The three levels 10cubed reports on in SEO and AEO engagements.
Level What we track What it tells you
Foundations Technical health, indexing, page speed, fixes shipped Whether search engines and AI tools can find and read your site
Visibility Rankings and impressions for priority topics; presence in AI answers for a set list of buyer questions Whether the right buyers are starting to find you
Pipeline Organic leads, demo or call requests, and opportunities influenced by organic search Whether search is producing business

When to expect results

Technical fixes and early visibility gains often show up first. Pipeline from organic search takes longer, because rankings build and B2B sales cycles run long. We'll tell you at the start what to watch for and when.

What we won't promise

We promise the work, clear reporting and an honest read on what is and isn't working. We don't promise a #1 ranking or a mention in ChatGPT, because no one controls those. Any agency that guarantees them is guessing, or selling you something else.

How to Evaluate Any B2B SEO Agency

If you're comparing agencies, these are the questions that separate real B2B search strategy from a generic SEO package. Ask them of everyone on your shortlist, including us.

Questions to ask any B2B SEO and AEO agency on your shortlist, including 10cubed.
Ask this Why it matters A good answer sounds like
How do you tie search work to pipeline? Rankings and traffic don't pay the bills A clear plan to connect organic visits to leads and opportunities, using your CRM
Who will actually do the work? Senior people often sell, then hand off Named people, and a senior strategist who stays involved
What do you know about B2B buying? Long cycles and buying committees change what content works Examples of how they plan for multiple roles and stages
How do you handle technical, content and authority work? Any one alone rarely moves results One plan that covers all three, prioritized by impact
What will you change for AI search? Some agencies rename SEO and call it AEO Specific changes to content, entity clarity and outside mentions, plus how they track AI answers
What do you guarantee? No one controls rankings or AI citations Commitments about work and reporting, never about positions
When will we see results? Unrealistic timelines lead to bad tactics Honest stages: early signals first, pipeline later
Can we talk to a client? Claims are easy to make References or case studies you can verify

Put Us To The Test

Bring these questions to a call. We'll answer every one, and tell you honestly if we're not the right fit.

Let's Talk

Common Questions

Do you guarantee rankings or AI citations? No. Search engines and AI tools decide what to show, and no agency controls that. We commit to the work, clear reporting and adjusting based on what the data shows.

How long until SEO and AEO produce results? Technical fixes and early visibility gains usually come first. Pipeline from organic search takes longer and depends on your starting point, competition and sales cycle.

Is AEO a separate service from SEO? We run them together. Most of what helps you show up in AI answers also helps you rank: clear content, a sound site and a strong reputation. AEO adds specific work on top, like answer-first content, consistent brand descriptions and tracking AI visibility.

Do you write the content, or just recommend it? We can do both. Our content team plans, writes and edits, so recommendations get published.

How is an engagement priced? All of our engagements are fully customized to the needs of our partners. Cost varies depending on needs, scope and timeline.

Can you work with our in-house marketer or other agencies? Absolutely. Many small B2B teams have one marketer or a web developer already. We partner with your team to support their activities and augment where there may be gaps.

Ready to Show Up Where Buyers Are Looking?

If your company is harder to find than it should be, in Google or in AI answers, let's talk. In one conversation we'll look at how your buyers search, where you show up today and what would most likely move pipeline. You'll leave with a clearer picture, whether or not we work together.

Let's Talk

Digital Marketing Strategy

Research-backed, go-to-market plans built around your actual buyers, mapped step by step from first touch to closed deal.

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Search & Answer Engine Optimization

Get found on Google, and increasingly in ChatGPT, Gemini, and every AI engine your buyers are asking instead.

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Content & Copywriting

An end-to-end content operation - strategy, writing and editing - built to earn attention and move beyond simply filling a calendar.

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Digital Advertising

Advertising engineered to lower cost per lead and deliver customers, not just clicks.

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