Campaign Strategy

AI-Assisted Campaign Strategy

Large Language Models trained on brand and third-party research data to help to identify trends and opportunities that inform effective and cost efficient go-to-market strategies.

Data-Driven Audience Personas

Leverage first party and third party data to create a view of what your customers do, think, feel and understand as they explore their problems and evaluate how to solve them.

Best Customer Analysis

Categorize your customers into cohorts and identify cohort similarities and difference to inform your ideal customer profiles and  go-to-market strategy.

Channel Strategy & Plan

A visual and data-driven tool that maps audience messaging to digital marketing channels in order to engage prospects and capture rational and emotional attention.

Customer Journey Mapping

Digital and visual tools that helps brands define customers needs, problems and engagement path.

Message Map

A tool that captures the primary claims of value proposition and aligns them to the needs and wants of the target audience.

Competitor Audit

Analysis of in-market competitors’ positioning, marketing activities and technology stack. Blends data from SEMRush, BuiltWith, Google and more to get a full picture of competitor activities.

Sales Funnel Math

A conversion statistical model that evaluates past sales pipeline behavior and projects future performance .